I don’t normally read the online editions of newspapers. As an inveterate paper and ink man I prefer the feeling of newsprint between my fingers if not the ink on them.
So it wasn’t until a day-or-so ago that I read the Times and Citizen’s on line April Fool’s spoof. The story was that I planned to install people moving gravity tubes to transport people from Town Hall to and from Borough Hall on the other side of the river.
I wonder if the author of the spoof got the idea from a piece of installation art at Tate Modern a year or so ago where they had a network tubes which carried people from different parts of the gallery to the floor of the Turbine Hall. I thought then what a great idea it would be to have just such a human transportation system in Bedford. Entry ports would be high up in the multi-storey car parks and the tubes could whizz people to various points in the town centre. Then I thought about the problems of people shooting out at the end at high speeds or, worse still, fatties like myself getting stuck half-way.
This is the point of an April Fool spoof, the reader has to think for a crazed moment it might just be true.
Media April Fool spoofs became popular after the BBC allowed Her Majesty’s broadcaster Richard Dimbleby to do a piece about spaghetti trees in Italy. The spoof showed tresses of spaghetti hanging from the branches before being harvested by merry peasants. Many people were taken in and scoured the garden centres for spaghetti trees.
The reason it was so successful was that nobody could envisage Dimbleby, father of broadcasters David and Jonathan, playing a joke on the public. Dammit, the man had been anchorman for the coronation of HM the Queen just a few years before.
Decades ago The Guardian was one of the first newspapers to spot the commercial possibilities of April Fool spoofs. It invented a tiny island country called San Seriffe and ran an advertising supplement about it. To get the joke one had to be familiar with printing terms and typefaces such as Bodoni and Gill Sans which became names for geographical features or island worthies. The supplement garnered lots of spoof ads from genuine companies and must have made The Guardian a mint. But the paper went against the spirit of April Fool spoofs when it carried the ‘joke’ on for a couple of years and even revisited it this year.
Among the most successful April Fools in Bedfordshire on Sunday were two in the same year. April 1 was the date we chose to launch a Mid-Beds edition. It was not long after twinning between Bedford and Bamberg was announced. The Bedford edition ran a story that there was to be an exchange between the two towns of their most iconic statues. John Bunyan would go to Bamberg for a year while the Bamberger Reiter (Bamberg Rider) would occupy Bunyan’s plinth. The cost of this was put at £5,000, resulting in a tsunami of angry calls to the Town Hall from ratepayers protesting at this gross waste of public money. One local businessman facing bankruptcy said sadly to his solicitor: “I am doing my best to stave off bankruptcy so I can pay my taxes and look what the council does with my money”. His solicitor silently referred him to the dateline on the top of the page.
For our Mid-Beds edition that same year we said the Sandy television mast had developed a lean like that of the Tower of Pisa and two physics students intended to reproduce Galileo’s experiment of dropping differently weighted balls from the top to see if they descended at the same rate. Two officials from whoever owned the mast spent the morning on Sandy Heath waiting to stop it.
We followed this on the next April 1 to fall on a Sunday with news of the discovery of the diary of the monk Bede, after whom Bedford is said to be named. It was very successful commercially, so much so that it justified a four page pull-out. Bede was a priapic, smelly monk with a scatalogical sense of humour and contempt for local politicians whose names were suspiciously similar to those of actual counterparts, but because so much space had to be filled it became a chore to write and prabably a bore to read.
THe most successful spoof in Bedford had a cruise ship coming up the Ouse. The paper carried a picture of it at the Town Bridge. The then mayor of Bedford, Cllr JIm Brandon, was reportedly angry that he had not been informed so he could turn out to greet it in robes and chains.
There have been many people over the years who have congratulated me on the success of that one. I accepted their plaudits without telling them they had got it wrong. It was the Bedfordshire TImes, not BoS. After all, I reasoned, the BT had pinched enough of my ideas over the years.
Bedford’s most disastrous spoof was produced by the now defunct Bedfordshire Journal. Its publication day was Thursday and April 1 was Saturday. So desperate was it to have a spoof that it did one about the world’s biggest Easter egg due to pass through the town on Saturday.
It was too successful. Parents lined the High Street with their toddlers in the rain awaiting the promised procession which, of course, never came. The Journal was inundated with calls from furious mothers whose anger was not allayed by learning it was a joke. The paper printed a slightly shamefaced apology in its next edition.
If I had thought of it in time, I could have blogged a spoof on April 1, the day the borough took over County Hall, reporting the discovery of an expensive carpet carrying the county logo which had been bought after the abolition of the county had been announced.
Or perhaps not. Nobody would have believed it; too far-fetched.